Audemars Piguet founded in 1875, Its beginning started from the small mountain town of Le Brassus, in the heart of the Vallée de Joux, Audemars Piguet, or AP,
At that time, the region was known for having high terrain, in which every second people was dependent on farming. However, during the harsh winter months, the land remained idle, and the villagers turned to other profession for income that was watchmaking, which was possible due to the iron oxide found in the fertile plains in that area. Many villagers in the region turned to this profession; However, it is Edward Auguste Piguet and Jules Louis Audemars who founded the brand that is now synonymous with luxury and wealth. Today, Audemars Piguet is still independently owned by family members of the founders.